What to Do to Support Honolulu’s Growing Small Businesses

Supporting small businesses in Honolulu is a meaningful way to strengthen the community and keep its culture alive. A great example is my friend Sam, who owns a surf shop in Waikiki. Last year, during a slow season, he launched a line of locally crafted surfboards. By promoting his business on social media, customers rallied around him, and his sales surged.

To support local businesses like Sam’s, start by shopping locally whenever possible. From buying fresh produce at farmers’ markets to dining at family-owned restaurants, every purchase makes a difference.

Leave reviews! A positive review on Google or Yelp can bring more visibility to a business. I once left a glowing review for a small bakery I love, and the owner told me it helped them gain new customers.

Finally, spread the word. Share your favorite local spots with friends or on social media. Your recommendation could lead someone new to discover a hidden gem. Supporting small businesses isn’t just about shopping—it’s about community